THE 26 TOUR: PERFORMANCE MEETS REFINEMENT

For Autumn Winter 2026, WAHTS introduces The 26 Tour - a campaign built around movement, precision and the quiet confidence of modern luxury menswear.

At the centre of the story is a one-of-a-kind sixties-inspired sports car, carrying the number of the collection: 26. Like WAHTS, it moves effortlessly between worlds. Sporty yet sophisticated. Performance-driven yet refined. Made for the circuit, but equally at home beyond it.

The campaign begins in the British countryside, at a circuit inspired by the golden age of motorsport. Champagne bodywork, autumn light and understated paddock elegance set the tone for The Autumn Circuit - a world where performance meets refinement, and technical pieces, tailoring and elevated casual wear belong naturally side by side. 

This is the world of Hybrid Menswear: clothing designed for a life without strict boundaries between work, travel, leisure and social occasions. A wardrobe where comfort and function are not separate from style, but part of it. Technical fabrics, refined silhouettes and effortless combinations create pieces that feel relaxed, yet remain considered.

The FW26 collection continues WAHTS’ focus on modern versatility. Soft layers, luxury knits, technical outerwear, stretch trousers and elevated essentials are designed to move through the day with ease. Each piece carries the same idea: what works on the move should look just as good after the finish line.

As the season unfolds, The 26 Tour continues into winter. The champagne racer makes way for a steel-blue No. 26, taking on an ice rally against a stark alpine landscape. The mood shifts, but the philosophy remains the same: technical performance, luxurious comfort and sharp sophistication, designed to move effortlessly from one setting to the next.

One car. Two seasons. Two distinct destinations.

A new chapter in Hybrid Menswear.